Soul Search

STUDIOS
Find your brand's soul.
Brand Guide · v1 · Sanctuary System · Working with brands internationally
The Soul

A brand is a living thing. Our work is to help it find its soul — and then build the place where that soul can be seen.

Soul Search Studios designs and builds websites and brand identities with quiet restraint and a sense of grace. We pair considered craft — clean lines, considered typography, nothing wasted — with warmth and care for every brand we serve, working with clients internationally. The olive branch in our mark stands for peace, growth, and rootedness: the qualities we want every brand we touch to carry.

We are quiet where others are loud. We believe a website should feel calm, intentional, and built to last — not shouted into existence. That restraint is our edge.

Logo

The mark

The emblem is an olive leaf inside a roundel — soul, peace, growth. It is the symbol; "Soul Search" set in EB Garamond is the wordmark; "STUDIOS" in spaced mono is the qualifier. Use the horizontal lockup by default. The emblem alone is the avatar and favicon.

Soul Search STUDIOS
Soul Search STUDIOS
  • Clear space: keep at least the height of the emblem clear on all sides.
  • Minimum size: emblem no smaller than 24px; full lockup no smaller than 120px wide.
  • Don't: recolor the emblem outside the palette, add shadows or bevels, stretch, rotate, or place the light lockup on busy photography without a scrim.
Color

Palette

Limestone grounds everything. Olive is the brand; brass is the single accent that signals quality. Ink carries text and dark sections. Tints (sage, pine) extend the olive without introducing new hues.

Limestone
#ECE6D8 · 236 230 216
Olive
#4C5E33 · 76 94 51
Brass
#B0843C · 176 132 60
Ink
#21271C · 33 39 28
Sage
#7E9159 · 126 145 89
Pine
#3A4A26 · 58 74 38
Signature gradient · #4C5E33 → #B0843C
Typography

Type system

EB Garamond — Display & headings
Find your brand's soul
Hanken Grotesk — Body & UI

Clean, humanist, quietly considered. Used for all running text, navigation, buttons, and forms. Weights 300–600. Calm and legible; never shouts.

JetBrains Mono — Labels & tier codes
S · SS · SSS — SECTION LABELS — STUDIOS
Services

The three tiers

One ladder, told as growth: a brand begins as a Seed, becomes a Branch, and matures into a Sanctuary. S / SS / SSS are the shorthand. Pricing carries over unchanged from launch.

S

Seed

Starter Care
$100/mo
Build from $500
SS

Branch

Growth
$200/mo
Build from $2,000
SSS

Sanctuary

Enterprise
$400/mo
Build from $5,000

Care Plans carry a 6-month minimum, billed in advance via Stripe. Referrals receive 50% off the build fee. Additional work beyond plan hours is billed at $125/hour, approved in writing.

Voice

How we speak

Principles

  • Calm and considered. We never use hype or pressure.
  • Warm, not casual. Grace in the tone, craft in the detail.
  • Plain words. We explain, we don't dazzle.
  • Confident restraint — we let the work carry the weight.

Taglines

Find your brand's soul. Brands, bursting with soul. Considered craft. Living soul. Built with grace. Where brands take root.
Marketing copy

Ready-to-use

One-liner
Soul Search Studios builds calm, considered websites and brand identities — Considered craft, living soul.
Elevator (50 words)
We're a small studio that designs and builds websites the way fine furniture is built: clean, intentional, made to last. We help brands find their soul and give it a home online — then we look after it for you, month to month, so it keeps growing.
Instagram bio
Websites + brand identity 🌿 Considered craft · Living soul · S / SS / SSS care plans · Find your brand's soul ↓
Email signature
— Soul Search Studios · Find your brand's soul · soulsearchstudios.com · [name] · [phone]